MEDIA RELEASE
FOR IMMEDIATE RELEASE
FOR IMMEDIATE RELEASE
October 2014
Contact: Hollie Storie Wilcox
828-264-5174
PENNYWISE
FOOD MARKET PROMOTES OUTLET RESPONSIBILITY
BOONE, NC – Local youth visited Penny Wise Market to implement Project
Alcopop Sticker Shock on September 30 to remind adults to not purchase
alcohol products for youth.
Agents of Change from Watauga High School and Appalachian State
University placed stickers on Flavored Alcoholic Beverages called “alcopops”
that research shows are popular with youth due to their
sweet and fruity flavors and bright, youthful packaging.
The stickers remind buyers of North Carolina state law that prohibits
purchasing, providing or selling alcohol to persons under age 21, and helps
clerks identify alcohol products that often get confused with non-alcohol
beverages. Youth thanked Penny Wise owner Ray Khan for his support to
prevent underage drinking.
Youth leaders are committed to Project Alcopop Sticker Shock because
they see the importance of preventing underage drinking. Research shows
that youth who drink alcohol before age 21 are more likely to become alcohol
dependent or abusers in their lifetime than those who wait until they are 21.
Flavored Alcoholic
Beverages, otherwise known alcopops, typically come in 24-ounce cans and are
being targeted by this effort because they are particularly attractive to young
people due to taste and price, appealing youth oriented marketing, and how easy
they are to confuse with sodas, juices and energy drinks.
This effort
is a part of a statewide initiative to ensure clerks and consumers know how dangerous these
products are to public health. These youth are encouraging the public to
abide by state laws to prevent underage drinking and create a safer community.
(left to right) Lillie Smith (WHS),
Heather McCurry (ASU), Ray Khan (Penny Wise owner), Caleb Vance (WHS), Amber
Perry (WHS)
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